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The George Gund Foundation: Annual Website 2019

A novel digital strategy that evokes hope and action

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

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10803 Magnolia Dr,
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The Progressive Corporation: Annual Report 2019

Thinking Broadly in Annual Report Design

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

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10803 Magnolia Dr,
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216.791.7721
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Array of spreads from the Bechtel annual report design

Bechtel: The Bechtel Report

An annual report designed to capture innovation

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

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10803 Magnolia Dr,
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216.791.7721
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Detailed view of the PROOF book cover design, which features a Michael Caine contact sheet

PROOF: Photography in the Era of the Contact Sheet

Bringing the photographer’s process into focus

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

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10803 Magnolia Dr,
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216.791.7721
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Front and back views of various notecards from The George Gund Foundation identity system

The George Gund Foundation: Identity

A brand that builds communities

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

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10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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The George Gund Foundation: Annual Website

A fresh approach to web design for nonprofits

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

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10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Array of business cards showing new brand design and identity for Fairport Wealth

Fairport Wealth: Identity

A brand identity for a company that builds more than just wealth

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

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10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
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Artboard 4

CWRU School of Medicine: “Visionaries” Campaign

Envisioning the future of medical education

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

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10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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The Progressive Corporation: 2018 Annual Report

A print and digital annual report that’s true to its name

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

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10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
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White Ulmer logo design with blue line under the letter "U" and the company tagline reading, "Our business begins with you"

Ulmer Attorneys: Identity

A superior rebranding for a superior firm

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

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10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
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Logo design for FRONT International, featuring black and green typeface

FRONT International: Identity

A captivating brand identity for a citywide art triennial

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

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10803 Magnolia Dr,
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216.791.7721
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The George Gund Foundation: 2017 Annual Report

An annual report that gets political

The George Gund Foundation: 2017 Annual Report

An annual report that gets political

Under David Abbott’s leadership, the George Gund Foundation has moved more purposefully into political advocacy and democracy building in numerous ways—including in their annual report theme. In 2017, the theme was political activism in the arts.

Available only online, the annual report design focused on creating an immersive, digital experience. It included hand-drawn glyphs and headlines that emulated street art and graffiti, and that also worked in tandem with images captured by this year’s commissioned photographer Accra Shepp. The site also featured an audio recording of Cleveland poet Daniel Gray-Kontar reading a poem that addresses the roots of Cleveland’s artistic activism. The annual report was recognized by the American Advertising Federation for its nonprofit web design in 2019.

The Work

The George Gund Foundation has moved more purposefully into political advocacy and democracy building under David Abbott’s leadership. For example, the Foundation has begun to channel an increasing number of donations to organizations that address voting rights, healthcare, and criminal justice reform.

The Foundation has also begun to use their annual report theme as a way to highlight their democracy building. For 2017, the theme was political activism in the arts.

"We support the nonprofit voice as advocates for the people they serve. Too often, nonprofits feel they have to stay out of those debates. We're trying to help them understand they can and should be engaged."

— David Abbott, The George Gund Foundation Executive Director in conversation with The Plain Dealer

The Results

The 2017 Annual Report design fully embraced the theme, and was inspired by the Foundation’s shift into democracy building. Available only online, the report provides an immersive, digital experience that includes hand-drawn glyphs that come to life as users navigate the site.

Side-by-side phone view of The George Gund Foundation annual report design to show mobile responsive web design

Paired with headlines that emulate street art and graffiti, the microsite showcases images captured by this year’s commissioned photographer Accra Shepp. The collection of black and white photographs document artistic activism that is happening at nonprofit cultural organizations such as Brick City Theatre, Shooting Without Bullets, and Twelve Literary Arts. We carefully curated these images to translate the embodiment of activism that happens daily in these spaces to our digital audience.

The site also features an audio recording of Cleveland poet Daniel Gray-Kontar reading a poem that addresses the roots of Cleveland’s artistic activism. The poem, much like the executive director's annual letter, is a direct response to Shepp’s photographic portfolio.

The microsite was recognized in the 2018-2019 Cleveland Award Show by the American Advertising Federation.

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

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10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Food photography of lobster risotto, art directed by Nesnadny and Schwartz for the Cru Uncorked identity

Cru Uncorked: Website, Menus, and More

Identity materials to savor for this French New American fine dining restaurant

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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An array of covers of the 2017 Bechtel annual report design, “Dream Big”

Bechtel: The 2017 Annual Report

An annual report that dared to dream big

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

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10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Inside front cover of Changing Minds annual report design for The George Gund Foundation with photograph by Lisa Kessler

The George Gund Foundation: Changing Minds Exhibition

An exhibition that illuminates how Cleveland reenvisioned public education

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

  • Facebook
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  • Twitter
  • LinkedIn

Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn