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The George Gund Foundation: Annual Website 2019

A novel digital strategy that evokes hope and action

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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The Progressive Corporation: Annual Report 2019

Thinking Broadly in Annual Report Design

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Array of spreads from the Bechtel annual report design

Bechtel: The Bechtel Report

An annual report designed to capture innovation

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Detailed view of the PROOF book cover design, which features a Michael Caine contact sheet

PROOF: Photography in the Era of the Contact Sheet

Bringing the photographer’s process into focus

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Front and back views of various notecards from The George Gund Foundation identity system

The George Gund Foundation: Identity

A brand that builds communities

The George Gund Foundation: Identity

A brand that builds communities

Prior to this project, the George Gund Foundation had never undergone a formal branding. N+S conducted interviews with the Foundation’s team and collected data that helped to shape our design process. The resulting identity system can exist in a number of styles and mediums, which consistently invoking the daily work the Foundation does to build democracy in Cleveland.

The brand includes bold typography, a contemporary color palette, and a stacked logo design that alludes to the organization’s role in building a stronger community. In addition to the brand identity and business papers, N+S curated images from the Foundation’s photography collection that were incorporated onto the back of the papers. This inclusion highlights the deeply human nature of the Foundation’s work in Greater Cleveland.

The Work

After working with The George Gund Foundation for over thirty years, N+S created a new brand identity for the organization. Prior to this, the Foundation had never undergone a formal branding.

Despite our long-established partnership, we made no assumptions going into the project. Rather, we conducted meetings with the Foundation's team. We asked them to tell us who they were, what their work was about, and why it mattered. We wanted to be reintroduced—and that extra step provided key data that shaped our design process.

Looped animation showing The George Gund Foundation logo design in its brand palette of four colors

The Results

We determined the Foundation required an identity that could exist in a number of styles and mediums, but that still invoked the daily work they do to build democracy in Cleveland.

Our brand design illustrates the Foundation’s role as a key funder in the arts, economic development and community revitalization, education, environment, and human services. Accented by a contemporary color palette and bold typography, the stacked logo design visually suggests how the organization helps to build a stronger community.

Letterhead and photographic notecard, two print design pieces from The George Gund Foundation identity system
Array of front and back views of the business cards from The George Gund Foundation identity system

The Foundation's business papers, which include envelopes, letterhead, hang tags, notecards, and business cards, were styled to echo the movement within the logo. Additionally, we curated images from the Foundation’s photography collection on the back of the papers. This design allowed us to fully incorporate the photography into the brand. It reinforced the Foundation’s history as well as the deeply human nature of their work in Cleveland communities.

The George Gund Foundation logo design shown nestled into a running banner of names of their grantees
Front and back views of the photographic hang tag notecard from The George Gund Foundation identity system
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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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The George Gund Foundation: Annual Website

A fresh approach to web design for nonprofits

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Array of business cards showing new brand design and identity for Fairport Wealth

Fairport Wealth: Identity

A brand identity for a company that builds more than just wealth

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Artboard 4

CWRU School of Medicine: “Visionaries” Campaign

Envisioning the future of medical education

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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The Progressive Corporation: 2018 Annual Report

A print and digital annual report that’s true to its name

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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White Ulmer logo design with blue line under the letter "U" and the company tagline reading, "Our business begins with you"

Ulmer Attorneys: Identity

A superior rebranding for a superior firm

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Logo design for FRONT International, featuring black and green typeface

FRONT International: Identity

A captivating brand identity for a citywide art triennial

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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The George Gund Foundation: 2017 Annual Report

An annual report that gets political

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Food photography of lobster risotto, art directed by Nesnadny and Schwartz for the Cru Uncorked identity

Cru Uncorked: Website, Menus, and More

Identity materials to savor for this French New American fine dining restaurant

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Work With Us

Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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An array of covers of the 2017 Bechtel annual report design, “Dream Big”

Bechtel: The 2017 Annual Report

An annual report that dared to dream big

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Inside front cover of Changing Minds annual report design for The George Gund Foundation with photograph by Lisa Kessler

The George Gund Foundation: Changing Minds Exhibition

An exhibition that illuminates how Cleveland reenvisioned public education

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn