Launched in 2018, FRONT International is a regionwide contemporary art triennial designed to provide a stage for local, national, and international artists. The organization asked N+S to design an identity in response to this expansive mission. Our logo design uses a clean, modern typeface set at an angle. The design bends the letters forward, creating a perceptual play that allows the logo to be moving forward and backward simultaneously.
The logo design incorporated a bold color palette that energizes the overall brand design, which was recognized in 2018 by Graphis, the international bastion of excellence in design and visual imagery.
The Work
FRONT International was launched in 2018 as a regionwide contemporary art triennial designed to provide a stage for local, national, and international artists to create and share new work that is inspired by and engages with current social, political, and cultural issues.
With such an expansive mission in mind, the organization asked N+S to design an identity that was striking and contemporary—but that simultaneously didn’t compete with the artwork it meant to promote.
The Results
We embraced the challenge, designing a logo that utilized a clean, modern typeface set at an angle. The design bends the letters forward, creating a perceptual play that allows the logo to be moving forward and backward simultaneously. The logo design not only suggests movement, but also visually manifests FRONT’s mission to “conjure the frontier, the border, and the edge but also invoke the forward-facing, direct, and context specific curatorial approach.”
The logo was paired with a bold color palette that energizes the overall brand design. Together, these elements were incorporated throughout the organization’s business papers and website.
The logo and print design were recognized in 2018 by Graphis.
