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The Progressive Corporation: Annual Report 2020

An Annual Report with a Resilient Streak

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

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10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
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The George Gund Foundation: Annual Website 2019

A novel digital strategy that evokes hope and action

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
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The Progressive Corporation: Annual Report 2019

Thinking Broadly in Annual Report Design

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Array of spreads from the Bechtel annual report design

Bechtel: The Bechtel Report

An annual report designed to capture innovation

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Detailed view of the PROOF book cover design, which features a Michael Caine contact sheet

PROOF: Photography in the Era of the Contact Sheet

Bringing the photographer’s process into focus

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Front and back views of various notecards from The George Gund Foundation identity system

The George Gund Foundation: Identity

A brand that builds communities

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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The George Gund Foundation: Annual Website

A fresh approach to web design for nonprofits

The George Gund Foundation: Annual Website

A fresh approach to web design for nonprofits

Each year, the George Gund Foundation commissions a fine art photographer to highlight a theme within the Foundation’s giving for its annual report. N+S captures the culminating portfolio in an annual website design each year. The 2019 theme, “Refugees and Immigrants,” was captured by photographer Fazel Sheikh.

The annual website replaces older methods of nonprofit annual reporting, which relied on microsites that acted as companions to core sites, but drove traffic to a separate domain and increased bounce rates. Collapsing the Foundation’s annual report with its digital footprint resulted in significant increases in visitors to their website, including a 223% increase in traffic to the executive director’s annual letter in the first month alone.

The Work

To bring awareness to the work taking place across their funding areas, The George Gund Foundation commissions a fine art photographer each year to highlight a theme within the Foundation's giving for its annual report.

Web browser view of The George Gund Foundation annual web design, featuring hands photographed by Fazel Sheikh

N+S has captured the culminating photographic portfolio in an annual report microsite, which acted as a companion to the Foundation’s main site.

The Results

This year, the companion microsite didn't feel like enough. Instead, we proposed a completely new digital strategy to the Foundation: an annual website. A fresh approach to nonprofit web design, the idea behind the annual website is that each year, we will design an entirely new website for the Foundation.

While core content such as the "Grantmaking" section of their website will carry over, all other aspects of the Foundation's site will be reimagined and redesigned.

Redacted quotation from The George Gund Foundation annual web design

Collapsing the Foundation’s annual report with its digital footprint resolves issues that arose from segmenting audiences between the Foundation's main site and microsite. The strategy also expands the life of the Foundation’s annual report. The new annual website strategy has already resulted in significant increases in visitors to their website, including a 223% increase in traffic to the executive director’s annual letter in the first month alone.

This year's theme, “Refugees and Immigrants,” is captured by photographer Fazel Sheikh. When the visitor lands on the site, they are confronted by Sheikh's portraits—overlaid with striking red lines that allude to the American flag and are animated to move like the flag in the wind.

These lines are carried throughout the site, acting as interactive redactions on quotations pulled from the executive director's and board chair's annual letters. The design capitalizes on growing tensions around refugee and immigration policy in the United States, and echoes the call for action so clearly outlined by the Foundation's leadership.

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Array of business cards showing new brand design and identity for Fairport Wealth

Fairport Wealth: Identity

A brand identity for a company that builds more than just wealth

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Artboard 4

CWRU School of Medicine: “Visionaries” Campaign

Envisioning the future of medical education

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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The Progressive Corporation: 2018 Annual Report

A print and digital annual report that’s true to its name

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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White Ulmer logo design with blue line under the letter "U" and the company tagline reading, "Our business begins with you"

Ulmer Attorneys: Identity

A superior rebranding for a superior firm

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Logo design for FRONT International, featuring black and green typeface

FRONT International: Identity

A captivating brand identity for a citywide art triennial

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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The George Gund Foundation: 2017 Annual Report

An annual report that gets political

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Food photography of lobster risotto, art directed by Nesnadny and Schwartz for the Cru Uncorked identity

Cru Uncorked: Website, Menus, and More

Identity materials to savor for this French New American fine dining restaurant

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Work With Us

Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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An array of covers of the 2017 Bechtel annual report design, “Dream Big”

Bechtel: The 2017 Annual Report

An annual report that dared to dream big

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Work With Us

Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Inside front cover of Changing Minds annual report design for The George Gund Foundation with photograph by Lisa Kessler

The George Gund Foundation: Changing Minds Exhibition

An exhibition that illuminates how Cleveland reenvisioned public education

All Work
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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn