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The Progressive Corporation: Annual Report 2020

An Annual Report with a Resilient Streak

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

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10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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The George Gund Foundation: Annual Website 2019

A novel digital strategy that evokes hope and action

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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The Progressive Corporation: Annual Report 2019

Thinking Broadly in Annual Report Design

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Array of spreads from the Bechtel annual report design

Bechtel: The Bechtel Report

An annual report designed to capture innovation

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Detailed view of the PROOF book cover design, which features a Michael Caine contact sheet

PROOF: Photography in the Era of the Contact Sheet

Bringing the photographer’s process into focus

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Front and back views of various notecards from The George Gund Foundation identity system

The George Gund Foundation: Identity

A brand that builds communities

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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The George Gund Foundation: Annual Website

A fresh approach to web design for nonprofits

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Array of business cards showing new brand design and identity for Fairport Wealth

Fairport Wealth: Identity

A brand identity for a company that builds more than just wealth

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Artboard 4

CWRU School of Medicine: “Visionaries” Campaign

Envisioning the future of medical education

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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The Progressive Corporation: 2018 Annual Report

A print and digital annual report that’s true to its name

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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White Ulmer logo design with blue line under the letter "U" and the company tagline reading, "Our business begins with you"

Ulmer Attorneys: Identity

A superior rebranding for a superior firm

Ulmer Attorneys: Identity

A superior rebranding for a superior firm

Ulmer & Berne looked to rebrand their law firm as Ulmer, a seemingly simple change that reflected their forward-looking strategy and evolution. After research and immersion, we encouraged the firm to embrace the upbeat attitude and user-friendly approach that we discovered were central to their reputation. This reputation is reflected in the brand design, which included a contemporary, streamlined logo and a new tagline: “Our business begins with you.”

The new identity was quickly embraced as a bold, positive rebranding that reinforced Ulmer’s culture and innovation. The brand design was recognized in 2019 by Graphis, the international bastion of excellence in design and visual imagery.

The Work

Ulmer & Berne asked N+S to rebrand their law firm as Ulmer, a seemingly simple change that reflected their forward-looking strategy and evolution.

The law firm, which is known as the strongest litigation platform in Ohio and an industry leader throughout the Midwest, had an older, more conservative brand identity when they approached us. After research and immersion, we discovered that this brand was out of touch with not only the firm’s long-term strategic goals, but also their reputation.

The Results

We encouraged them to embrace the upbeat attitude and user-friendly approach that were central to their reputation. We created a contemporary, streamlined logo. The design features a bright blue underline that glides beneath the letter U in Ulmer and emphasizes the firm’s commitment to you—the client.

Print design for Ulmer business papers, featuring letterhead, notepad, business cards, and business envelope

To further emphasize this, N+S developed the tagline "Our business begins with you" for the firm.

"For a firm that is over 100 years old, our branding project was a major undertaking. We weren’t necessarily looking to change, but we were ready to evolve, and N+S was able to produce a refreshed identity that was truly transformative. The team was absolutely phenomenal to work with. They listened to us, took into consideration our differing—and sometimes competing—opinions, and were able to deliver something the partners, attorneys, and staff were proud of. Their work has helped us to transform into the contemporary firm we are today."

"The tagline particularly is just so perfect for us. It’s truly reflective of our culture. Everything at Ulmer begins and ends with our clients. The tag, with its emphasis on you, just could not have been more perfect."

— Alexis Dankovich, Director of Marketing

When the brand design was initially introduced to the firm, Ulmer’s management team was concerned that transitioning from the firm’s more traditional logotype might create some controversy. The opposite proved to be true as the new identity was quickly embraced as a bold, positive rebranding that reinforced Ulmer’s culture and innovation. The logo design was recognized in 2019 by Graphis, the international bastion of excellence in design and visual imagery.

Open and closed views of the pocket folder and diversity brochure from the Ulmer identity system
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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Logo design for FRONT International, featuring black and green typeface

FRONT International: Identity

A captivating brand identity for a citywide art triennial

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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The George Gund Foundation: 2017 Annual Report

An annual report that gets political

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Food photography of lobster risotto, art directed by Nesnadny and Schwartz for the Cru Uncorked identity

Cru Uncorked: Website, Menus, and More

Identity materials to savor for this French New American fine dining restaurant

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Work With Us

Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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An array of covers of the 2017 Bechtel annual report design, “Dream Big”

Bechtel: The 2017 Annual Report

An annual report that dared to dream big

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Inside front cover of Changing Minds annual report design for The George Gund Foundation with photograph by Lisa Kessler

The George Gund Foundation: Changing Minds Exhibition

An exhibition that illuminates how Cleveland reenvisioned public education

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn