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The Progressive Corporation: Annual Report 2020

An Annual Report with a Resilient Streak

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
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The George Gund Foundation: Annual Website 2019

A novel digital strategy that evokes hope and action

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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The Progressive Corporation: Annual Report 2019

Thinking Broadly in Annual Report Design

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Array of spreads from the Bechtel annual report design

Bechtel: The Bechtel Report

An annual report designed to capture innovation

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Detailed view of the PROOF book cover design, which features a Michael Caine contact sheet

PROOF: Photography in the Era of the Contact Sheet

Bringing the photographer’s process into focus

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Front and back views of various notecards from The George Gund Foundation identity system

The George Gund Foundation: Identity

A brand that builds communities

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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The George Gund Foundation: Annual Website

A fresh approach to web design for nonprofits

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Array of business cards showing new brand design and identity for Fairport Wealth

Fairport Wealth: Identity

A brand identity for a company that builds more than just wealth

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Artboard 4

CWRU School of Medicine: “Visionaries” Campaign

Envisioning the future of medical education

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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The Progressive Corporation: 2018 Annual Report

A print and digital annual report that’s true to its name

The Progressive Corporation: 2018 Annual Report

A print and digital annual report that’s true to its name

N+S collaborated with artist Nathaniel Parsons for the 2018 Progressive Corporation Annual Report. Known for his work in sculpture and installation, Parsons was commissioned to illustrate what together means to the company. The result was Camp Wanderfall, a series of national park-themed sculptures completed following a three-week road trip along Interstate 80, during which Parsons visited twenty-seven Progressive offices. Photographs of the installations and stories collected along the way were woven through the 2018 annual report design.

In addition to the printed report, N+S created a companion microsite that features additional video footage from the cross-country trip, animation, and photo galleries. The interactive web design provides additional opportunities for users to come together and to engage in the process.

The Work

For the 2018 Annual Report, The Progressive Corporation and N+S collaborated with artist Nathaniel Parsons. Known for his work in sculpture and installation, Parsons was commissioned to illustrate what together means to the company.

The resulting installation, Camp Wanderfall, is a series of national park-themed sculptures created with and inspired by Progressive people. Parsons completed a three-week road trip along Interstate 80, visiting twenty-seven Progressive offices and inviting employees to participate in the creation of his sculptural and performance artworks.

The Results

Photographs of the installation as well as the stories Parsons collected along the way were woven through the 2018 annual report design. The report also included a foldout, which we designed to highlight the company's core values. Together, these pieces perfectly illustrated how this national corporation builds teams, fosters community, and encourages collaboration.

Looped animation showing the 2018 Progressive Corporation annual report design's foldout
“Progressive’s offbeat annual reports all have a fine-arts edge that merges the talents of the designers, the text of the client and the artwork from some of the nation’s finest artists.”

— Marcia Pledger, The Plain Dealer

Since 2002, N+S has created a digital companion for the printed annual report. In addition to the written content of the report, the 2018 annual report web design features video footage from Parsons’s cross-country road trip, animation, and photo galleries. The interactive site provides additional opportunities for users to come together, to understand the process, and to see how it embodies the company’s culture.

Today, Parsons’s Camp Wanderfall has become a permanent installation at Progressive’s headquarters—and is an exciting addition to their corporate art collection.

Drag to Interact

Page turning in the 2018 Progressive Corporation annual report design, showing financial tables and campsite installation Full-bleed spread of Nathaniel Parsons artwork on a table in the 2018 Progressive Corporation annual report design Red short sheet in the 2018 Progressive Corporation annual report design, between spreads of Nathaniel Parsons artwork Spread from the 2018 Progressive Corporation annual report design, pairing Nathaniel Parsons artwork with financial tables
Back cover of the 2018 Progressive Corporation annual report design, featuring glossy typography treatment overlaying photo
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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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White Ulmer logo design with blue line under the letter "U" and the company tagline reading, "Our business begins with you"

Ulmer Attorneys: Identity

A superior rebranding for a superior firm

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Logo design for FRONT International, featuring black and green typeface

FRONT International: Identity

A captivating brand identity for a citywide art triennial

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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The George Gund Foundation: 2017 Annual Report

An annual report that gets political

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Food photography of lobster risotto, art directed by Nesnadny and Schwartz for the Cru Uncorked identity

Cru Uncorked: Website, Menus, and More

Identity materials to savor for this French New American fine dining restaurant

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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An array of covers of the 2017 Bechtel annual report design, “Dream Big”

Bechtel: The 2017 Annual Report

An annual report that dared to dream big

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

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Inside front cover of Changing Minds annual report design for The George Gund Foundation with photograph by Lisa Kessler

The George Gund Foundation: Changing Minds Exhibition

An exhibition that illuminates how Cleveland reenvisioned public education

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Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

  • Facebook
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  • LinkedIn

Nesnadny + Schwartz is a graphic design firm based in Cleveland, Ohio. Our creativity is grounded in logic, informed by research, and fed by the fine arts.

N+S

10803 Magnolia Dr,
Cleveland, OH 44106
216.791.7721
hello@nsideas.com

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn