Fairport Wealth: Identity

A brand identity for a company that builds more than just wealth

In designing the brand identity, collateral, and a new website for Fairport Wealth, N+S wanted to capture the firm’s unique approach to customer relations and wealth management. We created a warm color palette of purple, navy, and gray that was used throughout the business papers and website—and which reflected the holistic approach Fairport advisors took with their clients.

We refreshed the firm’s logo design, curated photography for the website, and built interactive features that provided insight to client stories. Our web design particularly allows for increased engagement, while simultaneously translating Fairport Wealth’s mission and values.

The Work

When Fairport Wealth asked N+S to design identity collateral and a new website for the firm, we knew they needed something different—a brand design that spoke to their unique approach to customer relations and wealth management.

Fairport Wealth has been serving clients in Cleveland, Ohio for over half a century. However, their goal isn’t just to build wealth for their clients. Rather, they and their sister company Luma Wealth are committed to a holistic approach in which their advisors work to understand the unique needs of each client so that they can provide comprehensive advice and education to the client and their family.

The Results

We wanted to build a brand identity that conveyed their approach. We created a warm color palette of purple, navy, and gray that was used throughout the business papers and website. It was also used to modernize the logo, which now features the firm’s name in a capitalized serif font and a refreshed version of Fairport Wealth’s illustrative lighthouse. For the website, we selected photography that highlighted families like the ones Fairport Wealth advisors help to support, and built interactive features, including a sliding banner and circular tiles that present client stories.

Together, these web design elements pull the user through the site. They convey the firm’s emphasis on meeting individual client needs. Our design allows for increased engagement while simultaneously translating Fairport Wealth’s mission and values.