The coolest thing about being named the design firm of record for the Rock and Roll Hall of Fame + Museum? (Aside from winning the engagement over five top NYC firms?) Getting to hang out with rock stars.
Johnny Cash, Aretha Franklin, Bob Dylan, Chuck Berry, Jerry Lee Lewis, Bruce Springsteen — they all played the benefit concert to celebrate the opening of the museum. And we got to meet them. Held at the Cleveland Stadium (80,000+ seats), that concert had the highest grossing merchandise sales in the 64-year history of the venue. (Merchandise designed by N+S.)
The second coolest thing was that we had the opportunity to produce a vast array of branded and marketing-related materials for the Rock Hall — everything from the institution’s logo to admission tickets to the museum. Everything. The identity system. Magazines for three constituencies (members, donors, educators). Fundraising materials. All of the merchandise sold in the museum — t-shirts, publications, CDs, posters, postcards.