One of the nation’s largest diversified media companies, the Hearst Corporation owns 29 television stations, two radio stations, 15 daily newspapers, 20 U.S. magazines (including Town & Country, Esquire, and Cosmo), 19 U.K. magazines, 20 business-to-business information services, some of the most widely syndicated cartoons and newspaper columns in the world.
Hearst approached Nesnadny + Schwartz to reconceive and produce its in-house magazine, @Hearst. That’s a little like Julia Child asking you to rustle her up some supper.
Even huge media conglomerates with high-profile brands in their portfolios sometimes have run-of-the-mill employee newsletters. That’s what we didn’t want to do.
Instead we developed a quarterly, feature-driven “mini-magazine” with a bold style (not unlike Hearst’s high-profile properties). Each issue revolved around a theme relevant to Hearst’s seven divisions and 100+ brands: from race and the media (with the first Black supermodel ever featured on the cover of a major fashion magazine) to Katrina (with features ranging from the challenges of forecasting disaster to covering the aftermath).