Everyone has seen the average college viewbook. On the cover, there’s typically a gorgeous shot of an idyllic campus with someone who’s clearly a professor in the background, chatting affably with a guy and a girl. Nothing wrong with that. Except that they all kind of look the same.
But Vassar College isn’t average. Founded in 1861, Vassar was the first college to provide an Ivy-equivalent education for women. A hundred years later, Vassar was the first of the top single-sex colleges to go coed. Coming from an institution with a history of innovation, its graduates are known for their independence of thought, their penchant for challenging the status quo.
Over 15 years ago, Nesnadny + Schwartz won the commission to redesign Vassar’s admissions portfolio by doing exactly that — challenging the dominant paradigm. Strong typographical treatments and in-your-face portraits. Now in their third iteration, Vassar’s admissions publications and website have consistently produced record-breaking results, including the most selective incoming class in the college’s distinguished history. And awards. Did we mention awards? All that — on a tight budget.